Direct Mail

Digital Companion Campaigns

DIGITAL CREATIVE OPTIONS:

Display/Retargeting Banners • Facebook Ads • Landing Pages • Email • Video

 

DIGITAL ADVERTISING PACKAGE 1

Hyper-Targeted Digital Display Ads

Sent to all recipients of Mailer (Matching Mailing List and sending via addressable Geo to households).

Ads will click to Custom landing page (can also be directed to dealer’s website)

Includes Foot Traffic Conversion data, showing how many people viewed your ad on mobile and actually crossed the conversion zone and walked into your showroom.

Targeted Email

Email design will be created using elements of the mailer.
HTML email will be provided to your dealership to deploy through your CRM.
Mailing list can also be used to deploy emails to direct mail recipients.

Competitive Geo-Fencing

We can build a “virtual fence” around competitive new and/or used car dealerships and serve ads to those people who visit those dealerships.

Includes Foot Traffic Conversion data, showing how many people viewed your ad on mobile and actually crossed the conversion zone and walked into your showroom.

Facebook Ads

Ad will be created to match the mailer theme. Actual Mailing List can be loaded into Facebook and customers will be matched to available Facebook profiles.

DIGITAL ADVERTISING PACKAGE 2

Hyper-Targeted Digital Display Ads

Sent to all recipients of Mailer (Matching Mailing List and sending via addressable Geo to households).

Ads will be directed to dealer’s website.

Ads will also be deployed to in-market shoppers for customers brand and/or conquest prospects in the market for a new or pre-owned vehicle.

Includes Foot Traffic Conversion data, showing how many people viewed your ad on mobile and actually crossed the conversion zone and walked into your showroom.

DIGITAL ADVERTISING PACKAGE 3

Hyper-Targeted Digital Display Ads

Sent to all recipients of Mailer (Matching Mailing List and sending via addressable Geo to households).

Ads will be directed to dealer’s website.

OTT/Online Video

We can create a custom 15-second video that matches the primary hooks/offers on the mailer and serve those on the big screen in their home and on mobile devices. Targeted recipients can be customers on the mailing list, as well as any in-market shoppers and people searching any competitive keywords.

 

Digital Campaign Elements - Example 1

9 x 12 Snap- Apart Zip Pack Self Mailer



TARGETED DISPLAY BANNER CAMPAIGN

Campaign targeted only to zip codes where mailers are dropped
Banner clicks will be directed to the campaign landing page



TARGETED FACEBOOK CAMPAIGN

Facebook ad targeted to prospects on the mailing list



HOME PAGE WEB BANNER

Supplied to dealership for placement on home page of website



EBLAST



LANDING PAGE

Facebook ad and targeted digital banners directed to landing page



Person 1-954-784-3840